Search data is a wonderful thing. For everyone. Not just for SEOs.
People ask Google things they wouldn't admit to their friends or a customer focus group. They're doing it now. 
And you should be using this candid customer insight for brand and product development, content planning, marketing and PR. 
Whether you know exactly what you're doing or have absolutely no idea where to start, check out our courses and resources, below, and discover what your customers really think and do.