Video Course: Search Listening and the Customer Journey by Search Listening

Video Course: Search Listening and the Customer Journey

Enjoy 90 minutes of self-paced learning to become an expert in how Search Listening works – you could nail it in one morning!

Adapted from our on-site training programme charged out at $2.5k when delivered face-to-face, in this course Search Listening’s strategy director, Sophie Coley, teaches you exactly what Search Listening is and how to use it across the customer journey to improve your business decisions.

What will I get?
90 minutes of learning through theory and practical exercises so that you can apply immediate insights to your business.
  • 8 video lessons
  • 5 PDF downloads, including a free worksheet (worth $29)
  • Practical exercises to get you on your way
  • A summary of learnings to show you how you're progressing

How will this course help me?
  • Find out what search listening is and why you can help your business
  • Learn practical search listening skills that you can use straight away
  • Map search data insights across your customer journey
  • Discover new insights about your customers

Course Outline

Lesson one (19 mins): 
  • What is the customer journey?
  • How do social media and search listening fit into it?

Lesson two (14 mins): 
  • Search Listening and practical triggers

 Lesson three (7 mins):
  • Search Listening and emotional triggers

Lesson four (12 mins):
  • Search Listening and the awareness phase

Lesson five (12 mins):
  • Search Listening and the consideration phase

Lesson six (6 mins):
  • Search Listening and the conversion phase

Lesson seven (9 mins):
  • Search Listening, loyalty, advocacy and post-purchase search behaviour

Lesson eight (8 mins):
  • Putting it all together