Sophie, one of Search Listening™'s founders, took to the stage at SearchLeeds on 20th June, 2019. Here's where you can watch the talk back and download her slides.
The Spice Girls-themed presentation covered:
The Spice Girls-themed presentation covered:
- how Search Listening can uncover different insights at different stages of a purchase journey
- how it can help you understand online tribalism
- how spaces make for an awesome wildcard in Google
- how 'like' searches help you to understand influence
- how 'for' searches help you understand labels and build personas
- how Search Listening can help you to understand and track changing sentiment or informational needs around a topic
