Sophie Coley, co-founder of Search Listening, teaches you how to get killer insights from the tool and shares advanced search listening techniques that she's used to help brands get to candid customer insights for the last decade.
What will I get?
90 minutes of learning through theory and practical exercises so that you can apply immediate insights to your business.
9 video lessons
The 'How to Master AnswerThePublic' infographic to print out and help you navigate the tool
Practical exercises to help you apply the learnings to your business right away
A summary of learnings to show you how you’re progressing
How will this course help me?
This self-paced video course will teach you:
How to get the most valuable insights out of AnswerThePublic, everytime, by learning to trick to selecting the most revealing seed terms
How to identify and begin to build new personas
What and who influences your audience, so you can plan marketing and comms more effectively
How to use the tool to expose what people really think and want to know about your product, brand or service so that you can help them
How to use AnswerThePublic to uncover your audience’s true intent so that you can finally get a full understanding of your customer journey (and use this insight to drive sales and advocacy!)
How to take your AnswerThePublic insight work up a notch and organise your thinking with tools that will help you share and action the amazing insights you’ve found
What's the price?
$300 (ex. VAT)
Contents
Introduction - What we'll cover in 'How to Master AnswerThePublic'
How to Master Answer The Public and become a Certified User
How To Master AnswerThePublic Course Infographic.jpg
Video Guide to Using AnswerThePublic (19 mins)
Lesson 1 - Why search data is SO valuable
LESSON 1.mp4
Lesson 2 - Top Tips to get the most out of AnswerThePublic
LESSON 2.mp4
Lesson 3 - Tailored Searches; by Locale, Persona, Preference
LESSON 3.mp4
Lesson 4 - Influence and Aspiration
LESSON 4.mp4
Lesson 5 - The Pursuit of Knowledge
LESSON 5.mp4
Lesson 6 - Advice- and Recommendation-Seeking
LESSON 6.mp4
Lesson 7 - Communities and Validation
LESSON 7.mp4
Lesson 8 - Advanced Use of AnswerThePublic
Taking your learnings up a level, to gain deeper insight about customers. The pro version of AnswerThePublic may be useful, you can sign in here https://answerthepublic.com/?via=searchlistening