Video Course: How To Master AnswerThePublic by Search Listening

Video Course: How To Master AnswerThePublic

Do you want to know all there is to know about, that free search monitoring, visual keyword research and content ideas tool? 

What will you learn?

Sophie Coley, co-founder of Search Listening, teaches you how to get killer insights from the tool and shares advanced search listening techniques that she's used to help brands get to candid customer insights for the last decade. 

What will I get?

90 minutes of learning through theory and practical exercises so that you can apply immediate insights to your business.

  • 9 video lessons
  • The 'How to Master AnswerThePublic' infographic to print out and help you navigate the tool
  • Practical exercises to help you apply the learnings to your business right away
  • A summary of learnings to show you how you’re progressing

How will this course help me?

This self-paced video course will teach you:
  • How to get the most valuable insights out of AnswerThePublic, everytime, by learning to trick to selecting the most revealing seed terms
  • How to identify and begin to build new personas
  • What and who influences your audience, so you can plan marketing and comms more effectively
  • How to use the tool to expose what people really think and want to know about your product, brand or service so that you can help them
  • How to use AnswerThePublic to uncover your audience’s true intent so that you can finally get a full understanding of your customer journey (and use this insight to drive sales and advocacy!)
  • How to take your AnswerThePublic insight work up a notch and organise your thinking with tools that will help you share and action the amazing insights you’ve found

What's the price?

$300 (ex. VAT)

What's included?

Video Icon 10 videos File Icon 1 file


Introduction - What we'll cover in 'How to Master AnswerThePublic'
How To Master AnswerThePublic Course Infographic.jpg
3.22 MB
Video Guide to Using AnswerThePublic (19 mins)
20 mins
Lesson 1 - Why search data is SO valuable
LESSON 1.mp4
12 mins
Lesson 2 - Top Tips to get the most out of AnswerThePublic
LESSON 2.mp4
11 mins
Lesson 3 - Tailored Searches; by Locale, Persona, Preference
LESSON 3.mp4
9 mins
Lesson 4 - Influence and Aspiration
LESSON 4.mp4
7 mins
Lesson 5 - The Pursuit of Knowledge
LESSON 5.mp4
7 mins
Lesson 6 - Advice- and Recommendation-Seeking
LESSON 6.mp4
8 mins
Lesson 7 - Communities and Validation
LESSON 7.mp4
7 mins
Lesson 8 - Advanced Use of AnswerThePublic
LESSON 8.mp4
9 mins
Lesson 9 - Wrapping Everything Up
LESSON 9.mp4
11 mins